Improving your employer brand is key to attracting top tech talent from emerging markets.
Aligning your benefits, compensation structures, growth opportunities and overall employment proposition with the motivations that drive these talents’ relocation decisions is critical.
Here are some key strategies to consider:
1. Culture as a foundation
Recognize the significance of cultural alignment:
Acknowledge the pivotal role culture plays in successful relocation endeavors. It’s not just about the job; it’s about fitting into a new cultural context.
Implement Best Practices:
Introduce initiatives such as language courses and cultural assimilation programs, essential for easing the transition into a new environment.
2. Career Growth Opportunities
Emphasize Learning and Development:
Illustrate your dedication to continuous learning and skills enhancement. Showcase how your organization fosters career progression through training, certifications, and mentorship programs.
Share Success Stories:
Utilize testimonials or case studies of foreign employees who have advanced within the company, showcasing the tangible opportunities for growth within your organization.
3. Economic Factors
Competitive Compensation Packages:
Present attractive salary offers in alignment with EU market standards. Include bonuses, stock options, or other financial incentives to make your offers compelling.
Address Cost-of-Living Considerations:
Acknowledge the significance of affordability in prospective locations. Ensure candidates understand how their salaries align with local living expenses.
Comprehensive Relocation Assistance:
Offer robust relocation packages encompassing moving expenses, visa sponsorship, initial accommodation, and considerations for the local cost of living. Assure candidates of your commitment to facilitating a smooth transition.
4. Lifestyle and Quality of Life
Promote Work-Life Balance:
Highlight policies supporting work-life balance, such as flexible working hours, remote work options, and leave policies.
Showcase Local Attractions:
Provide insights into the quality of life in your location, including cultural, recreational, and social opportunities.
Demonstrate Diversity and Inclusion:
Illustrate your commitment to fostering diversity and inclusion through clear policies, diverse leadership, and an inclusive workplace culture.
But there’s so much more to learn about tech talent in Emerging Markets:
– Where can you find tech talent outside the European Union?
– How many tech talents are available in emerging markets?
– What are the differences in work culture?
– Which are the key technical universities to scout for candidates in emerging markets?
Unlock the full potential of tech talent with our whitepaper: “Talent Landscape in Emerging Markets – A Briefing for EU Employers” This comprehensive guide will equip you with the insights needed to understand, locate, and attract technology talent from beyond the EU.
